AI content gaps aren’t about missing keywords—they’re about being invisible in the conversations where AI tools make recommendations. This guide explains how to identify the prompts where ChatGPT, Perplexity, and Google AI Overview choose your competitors instead of you, how to prioritise the gaps that impact buying decisions, and how to track whether your fixes actually improve AI-driven visibility.

AI search tools like ChatGPT, Perplexity and Google AI Overview are changing how brands get discovered. This blog explains how AI decides which brands to recommend and what companies must do in 2026 to stay visible through Generative Engine Optimisation.

AI assistants are replacing Google as the new discovery engine. Learn why your next 1M users will come from AI-driven recommendations—not search.

This blog breaks down why Generative Engine Optimization (GEO) is not an SEO rebrand but a fundamentally different discipline. It analyzes how LLM-driven engines interpret content, how model-grounded answers replace ranked pages, why entity-level authority replaces keyword targeting, and more.